now, my close friends will tell you i can not tolerate the mass-marketed synthetic colognes and perfumes sold in macy’s and the like – it’s just that working where i work (no synthetic aroma’s with that chemically “binder” that makes the aroma stick to your body all day), i’ve become very – you might say uber-sensitive to synthetics.

hate ’em.

however, i must say, i’m loving the new ad (above) for jean paul gaultier’s ‘le male’ fragrance.  that shirtless hunk on the right – ooh la la.  he has just the right amount of thug mixed with raw animal attraction and sex appeal.


(the other euro-twink boys in the ad?  eh…. get rid of ’em)